NICLAS “NICK” LUTHMAN
I may be the person behind the name, but NICK’S is so much bigger than just me. NICK’S is a team of talented people and we are passionate about health and indulgence. Everything we make must taste better, or as good as all the sugar and carb filled food that you will find in the grocery stores. Healthy food should taste great, that is why we created NICK’S.
I believe in “every day indulgence”. You should treat yourself everyday, happy you, happy life. When I started to understand how I could indulge in all my previously “unhealthy pleasures” and turn them into a pure healthy experience, a new universe opened up for me. It actually started in the opposite direction my health was heading south. On the surface everything looked okay, but I had pain in my back and joints and I was very close to becoming diabetic. It shouldn’t had come as such a surprise, my eating habits were not okay! I was a bit confused about the dietary advice I had learned in school. And when I began to research it, I was stunned to find an ocean of new knowledge. As soon as I removed the sugar and empty carbohydrates from my diet, it didn’t just improve my test results. It improved my entire well-being. The pain in my back disappeared after just a few months, pain that I had for years. And do you know what? My back pain never returned..
MY INTEREST IN HEALTH
After this, my interest in health turned into an obsession. I read thousands of pages covering nutritional science to medicine. I had never felt better but I was still missing something in my life: the pleasure and satisfaction to eat a portion of pasta, a piece of chocolate, or a refreshing soda-pop during a warm summer day. My obsession turned into an business idea to reinvent all the unhealthy food I previously ate. It all turned into a business as more people joined my mission. Our first products were “promising”, but far from mind-blowing. In the beginning, we focused mainly on health benefits, but once we managed that, the taste has become our primary focus!
THE FIRST PRODUCTS
When the taste was on point, people with great experience from the food industry approached us. I’m glad they came to us after our ”testing period”. It was the perfect order to do things. If we had focused on taste from the beginning, we would never had achieved the ”neutral blood sugar” chocolates we have today. Something that allows you to indulge with a clear conscience. The people from the food industry put enormous demands on the flavors and therefore helped us develop our dream and gave it shape and color. Our new design language is expressed in the brand NICK’S.